Nilvana Branding Proposal

Nilvana Branding Proposal

The story of the Nilvana brand began when I returned from the CES exhibition, my mind brimming with ideas for the next step in our smart home product line. It was a lengthy journey, taking about three months and involving five to six proposals, during which I deliberated and planned from various angles including software, hardware, and the establishment of an e-commerce presence. This comprehensive approach eventually made the entire concept a reality. Nilvana's e-commerce was officially launched on Christmas 2020, with the initially planned workstations and the first generation of edge device products smoothly produced and made available.

從 CES 展覽會回國後,我腦中充滿了智慧家居產品線的下一步想法,Nilvana 品牌的故事由此開始。這是一個歷時約三個月,經歷五到六次提案的漫長旅程,期間我從軟體、硬體以及建立電商平台等多個角度進行了思考和規劃。這種綜合的方法最終使整個概念變為現實。Nilvana 的電商平台於 2020 年聖誕節正式上線,最初規劃的第一代工作站和邊緣裝置產品也都順利生產並上市。
Role: Senior Product Manager